A brand that empowers you to be you...

Welcome to Own Kinda Vibe, where we believe that clothing is more than just fabric stitched together—it's a statement, a voice, and a celebration of individuality. With every thread and stitch, we wear our voice on our shirts, but with a purposeful intention: to defy labels and refuse to be defined by anyone or anything outside of ourselves.

We are more than a label, more than an identity—we are a community united in our Own Kinda Vibe. Here, we embrace the full spectrum of humanity, standing tall in our uniqueness and celebrating the beauty of our differences. We recognise that each of us is a masterpiece of contradictions and complexities, and we embrace them all without compromise.

At Own Kinda Vibe, we believe in the power of choice—the choice to express ourselves authentically, to ebb and flow with life's currents, and to stand firm in what we believe in. We are not bound by society's expectations or confined by rigid definitions. Instead, we carve our own path, boldly and unapologetically, knowing that our true strength lies in embracing who we are, flaws and all.

So, join us as we celebrate the power of self-expression, the beauty of individuality, and the freedom to be our Own Kinda Vibe.

Together, let's redefine what it means to wear our voice and stand united in our diversity. Because when we embrace our complexities and contradictions, we become unstoppable. Welcome to Own Kinda Vibe—where you are free to be uniquely, authentically, and beautifully you.

Our Story...

At Own Kinda Vibe, we were born from a revelation in a moment of rebellion: the realisation that we do not fit neatly into one box, nor should we ever feel pressured to do so.

It all began with a moment of delicious contradiction—our founder, after three years of steadfast vegan discipline, indulged in a meat pie, stuffed with vegan cheese to keep it 'vegan' after a night on the town! In that laughter-filled moment, she unwittingly declared her right to own her vibe, her way.

So, whether you're navigating the nuanced path of 'mostly vegan,' defining your own version of prosperity, proudly representing the LGBTQ+ community, or simply expressing yourself on a whim on a mundane Tuesday morning, Own Kinda Vibe provides a platform for you to assert your voice and embrace your highest form of self-expression in any given moment.

We're not just a clothing brand; we're torchbearers of liberation, breaking the chains of generational conformity and inviting all to revel in the celebration of our shared humanity. Own Kinda Vibe is more than a label—it's a movement, empowering individuals to embrace their complexities, contradictions, and unique journeys with unapologetic pride.

Join us as we pave the way for a world where authenticity reigns supreme and unity is found in our diversity. Own your vibe, own your voice, and together, let's rise to new heights of self-expression and liberation.

By choosing Own Kinda Vibe

You're not just buying a T-shirt or capsule collection! You're joining a movement that celebrates individuality and unity. You're making a stand for your beliefs, your feelings, and how you choose to own yourself.

We're here to break the divide and celebrate our shared humanity together.

It's a culture thing. We're our own kinda rebellion!

How does My Own Kinda Vibe work?

Simply browse through our collection of ready to order Tees, select your favourite 'own kinda slogan', choose your preferred style fit + colours and hit the order button!

We've done the heavy lifting for you.

Don't see a slogan that suits your vibe? Worry not, we have a made to order custom shop coming soon where you'll be able to enter the word or phrase that completes your unique I'm My Own Kinda Voice - the potential is limitless.

Are you excited? We're excited!

Take A Look At Our Pride Collection

A done for you collection celebrating all you can be proud to BE. Simply select-it, shop-it and own your proud!

Welcome to the "Own Kinda Vibe" Blog.

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